JOOP! was created by the well-known German designer Wolfgang Joop when in 1987 the first JOOP! fragrance hit the market. It was followed almost immediately by Womenswear, Menswear and Leatherware. The following year saw the launch of the first JOOP! Jeans collection.

The expansion of the brand was consequently pursued and JOOP! Accessories, Knitwear, Bodywear and Eyewear, Shoes, Kids and Hosiery were launched. Jewellery, Time and the JOOP! Living collection launched in 1999 completing the comprehensive product portfolio of the JOOP! brand.

The new JOOP! Eyewear collection is designed in the traditionally well-known style of this brand. Extravagant shapes, captivating temple applications and an abundance of colours are the dominating theme of this immensely attractive and stylish collection for women and for men.  Transparent decor and fashionable colours in a variety of rich shades provide a very individual touch for each frame.

The JOOP! design team has created a range of magnificent colour combinations for each individual frame from a comprehensive choice of colours. Nearly all frames in this powerful collection for men and women are suitable for progressive lenses.