Available for delivery late May 2012

With exchangeable temple: 4 metal and 2 acetate models

With extendable temples (same as the kids frames that we launched last year): 3 acetate models

The compatible ErgoFlexx temples have a comfortable haptic facing. The temples with the “temple-click-system” can be exchanged very easily to suit different tastes.

Different coloured temples can be purchased later. The shapes and colours of the models and the temple motifs have been selected especially for the youth target group.

Like the Zeiss January release the youth models have a great aesthetic inclination because of the overlapping temple with lug. The temples have a movement-control hinge developed by Menrad to ensure a regulating movement of the temples.

The new Zeiss youth models are completing our current Zeiss offer for young adults. Zeiss is offering:

- for babies and young kids: models: 153014, 15 3015 and 15 5545

- for kids: models 15 3043, 15 3044, 15 3046, 15 3047 and the models with the temples which have a variable length 15 3048 – 15 3053 “the frame that grows with you”

- for Teens (with exchangeable temple): models 15 1500, 15 1501, 15 3054-15 3057

- for Teens (with growing temple): 15 1502 – 1504

Feature Summary:

- great aesthetic inclination because of the overlapping temple with lug

- the special movement-control hinge ensures a regulating movement of the temples

- the “temple-click-system” allows a very quick and easy exchange of the temples

- Due to the metal insert at the temple end the temples can be easily fitted into position

- Intermediate sizes can be also taken for small adult faces

- Big range: at total of more than 20 models covering the range from baby to teens

Davidoff Eyewear is for men only – with the characteristics common to all DAVIDOFF products the new optical collection features subtle elegance, unmistakable design highlights and the best materials available.This expressive men’s frame is made of exclusive materials with a striking front design. It is available in three colours: Black, Havana and Matt. Model 95099

Contemporary Cockpit-Look

Davidoff Model 95099 Colour 578

Fashionable DAVIDOFF men’s frame in a new interpretation aviator style made of matt precious metal. The straightforward design emphasizes style and masculinity. Subtle design features: The open bridge and the sober lines of the temples ending in the DAVIDOFF logo. This frame is also available in navy/silver and in olive/charcoal.

Retro Look

Davidoff Model 91023 Colour 6338

The vintage style design underlines the appeal of this exceptional DAVIDOFF frame made of the highest quality acetate. The look is a true fashion statement that demonstrates individuality and, at the same time, empasises a self-assured appearance. A vivid interaction is created by the contrast of colour on the front and the inside of the frame. The DAVIDOFF logo is subtly lasered onto precious metal and placed at the front-end of the temples. Further colour combinations enhance the retro look of this men’s style: transparent/marbled grey and black transparent. Model 91023

The new optical and sunglass collection
The MORGAN optical and sunglass collection – positioned in a very attractive price segment – offers excellent value for money. For young women, aged between 15 and 40 years, the January 2012 collection offers 10 new optical frames of highly wearable, modern design and in the usual well-proven high quality. The sunglass collection offers 14 new models, the majority of which is characterised by its easy-glazing properties.

Morgan Sunglass 207140 Colour 6072 & 2070137 Colour 8940

The comprehensive Menrad collection is designed to offer good value for money and is aimed at a wide range of customers who are not-so brand orientated but are convinced by quality and style from a reputable manufacturer such as Menrad. The collection comprises very modern, highly wearable designs from the trend segment as well as a comprehensive classic choice for the conservative customer.

Menrad- For Him and Her.

The successful combination of material and shape is the distinguishing feature of these high quality frames for men and women. The unmistakable design language further enhanced by the delicate temple design and the captivating colours complete the style of these fashionable frames. Menrad model 13253 for women offers colour combinations of marine blue with silver, silver with black and variations of purple each one with a matt surface finish. The men’s model 13255 is available in charcoal with petrol,  black with olive and dark grey/light grey

JOOP! doesn’t just create fashion, it also creates a complete world of style. Authenticity, uncompromising design requirements and quality always give the areas of fashion, accessories, living, fragrance, the store design and the campaigns their own character and a special twist which make all of the products unmistakable items.

Modern Classics 1

Womens Model 81062

The curved, rounded look of the front of these spectacles makes for a very feminine look, appealing particularly to trend and style-conscious women. The perfect harmony of colouring, surface finish and language of form produces a discreet but also contemporary look that picks up on the current eyewear trend towards strongly satinised surfaces. For all three frames the high-quality, slightly buffed acetate ensures a fascinating, extremely matt look. This style is available in grey/brown transparent, dark blue and black versions.

 Modern Classics 2

Unisex-Model 81060

Frames with entirely balanced proportions make this unisex style a key item that lives up to any aspirations harmonising with modern classics just as well as with a relaxed “Upper Casual” look. The international trend towards distinct spectacle designs is skilfully translated by this clear, retro/classic shape. Featuring high-quality acetate in an attractive horn look this style comes in an unobtrusive milky/transparent grey-blue.

Retro Inspirations 1

The styles in this line are inspired by strikingly shaped 70s ladies’ spectacles and translate this look and feel into a modern, urban and extravagant chic.

Womens Model 81064

The generously dimensioned glasses and soft, explicitly feminine contours of the front make for an international, trendsetting spectacle design that demonstrates unrivalled fashion authority. To achieve a particularly matt look the front of the black frame was slightly raised. This forms a special contrast with the high-polish JOOP! blue inside. The style also comes in dark red as well as transparent with a touch of nude.

 Retro Inspirations 2

Men: Model 81063

The straight-lined design of the upper frame edge gives these spectacles an especially charismatic look. The style is caught between a retro feel and zeitgeist-driven, internationally oriented design. With consummate ease the eye-catching design of both the front and glasses counters classics with high fashion thereby presenting an uncompromising, individualistic style that underlines the wearer’s strong personality. In addition to opaque, high-polish black this style is also available in semi-transparent reddish brown/Havana and grey/Havana boasting a particularly matt look thanks to its raised surface.

By simply removing one or more of the brightly coloured components the temples may be adjusted to the required length. Even after heavy use and stress the temples always return to their original position.

The regulated hinge, with a teflon casing developed by Menrad, guarantees secure, long-lasting and even temple movement and prevents slackening of the temples. An effect that does not diminish even after prolonged use of the spectacles. The frames are hardly noticable, they fit comfortably without any pressure points and the design is trendy.

The variety of colours scores additional points: All six models from this collection are available in three trendy colours suitable for children.

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